{"title":"WOMENSWEAR","description":"\u003cp\u003e\u003cspan\u003eThe Avèlla SSC26 women’s collection captures a balance of softness and structure, blending modern streetwear influences with a luxury sensibility. Flowing silhouettes, premium fabrics, and minimal yet impactful design choices create pieces that feel effortlessly elevated. Every garment is crafted to enhance natural confidence while maintaining versatility and comfort. SSC26 is designed for the woman who embodies quiet strength and refined style in every setting.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"emblem-t-shirt","title":"Emblem T-Shirt","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA refined take on contemporary essentials, this women’s t-shirt is defined by subtle detailing and elevated simplicity. Crafted from 100% premium cotton, it offers a soft, breathable feel while maintaining a structured yet flattering silhouette. The Avèlla emblem is spread across the chest in a tonal finish, blending seamlessly with the base colour to create a quiet statement of identity. Designed for effortless wear, it balances minimalism with intentional design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eCrafted from 100% premium cotton for a soft, breathable feel\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTailored oversized fit for a relaxed yet flattering silhouette\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTonal Avèlla emblem across the chest for a subtle, elevated finish\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed crew neckline for structure and shape retention\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean straight hem with refined side seams for a smooth drape\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimal, monochromatic design for versatile, everyday styling\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"XS","offer_id":57067883397497,"sku":"AV\/01-3\/T-S\/BLK\/XS\/X","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":57067883430265,"sku":"AV\/01-3\/T-S\/BLK\/S\/X","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067883463033,"sku":"AV\/01-3\/T-S\/BLK\/M\/X","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067883495801,"sku":"AV\/01-3\/T-S\/BLK\/L\/X","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product09.png?v=1781444371"},{"product_id":"genesis-t-shirt","title":"Genesis T-Shirt","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlending identity with location, this oversized t-shirt introduces a more expressive side of Avèlla’s design language. Crafted from 100% premium cotton, it delivers a soft, breathable feel while maintaining a structured silhouette. The front features refined Roman numerals and geographic coordinates, adding a sense of meaning and direction, while the back is defined by a bold Avèlla statement print. Designed to balance subtle detail with standout branding, it moves effortlessly between minimal and statement wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% premium cotton for a soft, breathable, and structured finish\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized fit for a relaxed, contemporary silhouette\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRoman numeral and coordinate graphic to front for a refined, conceptual detail\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBold Avèlla statement print across the back\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed crew neckline for long-lasting shape retention\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eStraight hem with clean side seams for a polished drape\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"XS","offer_id":57067920818553,"sku":"AV\/01-4\/T-S\/IVO\/XS\/X","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":57067920851321,"sku":"AV\/01-4\/T-S\/IVO\/S\/X","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067920884089,"sku":"AV\/01-4\/T-S\/IVO\/M\/X","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067920916857,"sku":"AV\/01-4\/T-S\/IVO\/L\/X","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product10.png?v=1781444364"},{"product_id":"obscura-tracksuit","title":"Obscura Tracksuit","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e Designed with a refined approach to everyday comfort, this charcoal tracksuit blends minimal detailing with a flattering, modern silhouette. Crafted from a premium stretch-blend fabric, it offers a smooth, soft feel while maintaining structure and flexibility throughout wear. The hoodie features subtle Roman numerals and coordinate detailing across the chest, adding a sense of meaning without disrupting the clean aesthetic. Paired with relaxed, straight-leg trousers, the set is designed to move effortlessly while maintaining a polished, elevated look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium stretch-blend fabric (70% polyester, 24% viscose, 6% elastane) for softness, durability, and flexibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit designed for a flattering, contemporary silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRoman numeral and coordinate graphic to hoodie for subtle, refined detailing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatching minimal graphic detail to trousers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable hood with clean, minimal finishing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStraight-leg trousers for a smooth, elongated drape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned as a complete set for a cohesive, elevated everyday look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"XS","offer_id":57067924947321,"sku":"AV03-4\/SET\/BLK\/XS\/X","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":57067924980089,"sku":"AV03-4\/SET\/BLK\/S\/X","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067925012857,"sku":"AV03-4\/SET\/BLK\/M\/X","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067925045625,"sku":"AV03-4\/SET\/BLK\/L\/X","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product08.png?v=1781444377"},{"product_id":"heritage-tracksuit","title":"Heritage Tracksuit","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e A softer expression of structured design, this grey tracksuit brings a refined, elevated feel to everyday wear. Crafted from Avèlla’s premium soft blend, it offers a smooth, comfortable touch while maintaining a clean, structured silhouette. The hoodie features the Avèlla 1960 graphic across the chest, subtly raised to add depth without overpowering the design. Paired with relaxed, straight-leg trousers, the set is designed to create a flattering, elongated shape while preserving ease of movement. Minimal yet intentional, it embodies a quiet, confident aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium soft blend fabric (70% polyester, 24% viscose, 6% elastane) for softness, structure, and flexibility\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit designed for a flattering, modern silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRaised Avèlla 1960 graphic to chest for subtle depth and texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCoordinated Avèlla detailing to thigh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFull-zip hoodie for versatile styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStraight-leg trousers for a smooth, elongated drape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean cuff and hem finish for a refined look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned as a complete set for a cohesive, elevated outfit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"XS","offer_id":57067925340537,"sku":"AV03-5\/SET\/GRY\/XS\/X","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S","offer_id":57067925373305,"sku":"AV03-5\/SET\/GRY\/S\/X","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067925406073,"sku":"AV03-5\/SET\/GRY\/M\/X","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067925438841,"sku":"AV03-5\/SET\/GRY\/L\/X","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product07.png?v=1781444384"},{"product_id":"black-hijab","title":"Nero Hijab","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAn essential redefined through softness and simplicity, this black hijab is crafted from premium cotton to deliver a breathable, lightweight feel. Designed for all-day comfort, it drapes effortlessly while maintaining a clean, refined finish. The smooth texture and fluid movement allow for versatile styling, making it a staple piece within a modern, understated wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft premium cotton for a breathable, lightweight feel\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth texture for effortless draping and styling\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight construction for all-day comfort\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean, minimal finish for a refined look\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVersatile design suitable for everyday wear or elevated styling\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"One size","offer_id":57067926290809,"sku":"AV\/03-6\/HJB\/JS-BLK\/OS\/A","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product12.png?v=1781444345"},{"product_id":"almondbeige-hijab","title":"Almond Beige Hijab","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDefined by its soft tone and fluid drape, this ivory hijab offers a refined approach to everyday wear. Crafted from premium cotton, it provides a breathable, lightweight feel while maintaining an elegant structure. The neutral colourway enhances its versatility, allowing it to complement both minimal and elevated looks with ease. Designed for comfort and simplicity, it embodies a quiet sense of sophistication.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSoft premium cotton for a breathable, lightweight feel\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, fluid drape for effortless styling\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight construction for comfortable, all-day wear\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eElegant ivory tone for versatile pairing\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimal design with a refined, polished finish\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"One size","offer_id":57067933827449,"sku":"AV\/03-7\/HJB\/JS-ABG\/OS\/A","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Product13.png?v=1781444340"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/collections\/F93C6B40-7EB7-4D23-8715-F7F38D278C66.png?v=1781717247","url":"https:\/\/avellawear.com\/collections\/womenwear.oembed","provider":"AVÈLLA","version":"1.0","type":"link"}