{"title":"MENSWEAR","description":"\u003cp\u003e\u003cspan\u003eThe Avèlla SSC26 men’s collection introduces a refined evolution of modern streetwear, where precision meets understated luxury. Designed with elevated essentials, structured silhouettes, and premium materials, each piece reflects a clean yet confident aesthetic. Subtle detailing and thoughtful construction define the collection, creating garments that feel both contemporary and timeless. SSC26 is built for the man who moves with intention—effortless, composed, and always refined.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"essenziale-t-shirt","title":"Essenziale T-Shirt","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA modern essential with a nod to relaxed streetwear, this oversized white t-shirt blends simplicity with premium construction. Made from 100% high-grade cotton, it feels soft against the skin while maintaining a crisp, structured finish. The elevated proportions and clean lines create a contemporary silhouette that works effortlessly on its own or layered with outerwear. Attention to subtle details ensures understated sophistication without compromising comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHigh-grade 100% cotton for a soft, breathable touch\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized fit for a contemporary, relaxed silhouette\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStructured crew neckline for lasting shape\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean straight hem with precise side seams for smooth drape\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimalist design for versatile styling across casual and elevated streetwear looks\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExpertly crafted for a refined, modern aesthetic\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"S","offer_id":57040771416441,"sku":"AV\/00-1\/T-S\/WHT\/S\/Y","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57040771449209,"sku":"AV\/00-1\/T-S\/WHT\/M\/Y","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57040771481977,"sku":"AV\/00-1\/T-S\/WHT\/L\/Y","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57040771514745,"sku":"AV\/00-1\/T-S\/WHT\/XL\/Y","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model04_4d786bef-2684-40df-afb7-72fa59cbf4f9.png?v=1781444451"},{"product_id":"nero-t-shirt","title":"Nero T-Shirt","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDefined by depth and detail, this oversized black t-shirt brings Avèlla’s identity to life through elevated craftsmanship. Cut from 100% premium cotton, it offers a smooth, breathable feel while holding a structured, oversized silhouette. The centrepiece is the embroidered Avèlla logo and “Lascia il Segno” slogan, finished with a raised, dimensional effect that adds subtle contrast and visual depth against the black base. Designed to stand out without excess, it delivers a refined balance of statement and simplicity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium 100% cotton for a soft, breathable, and structured finish\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized fit for a relaxed, modern silhouette\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRaised embroidery with a subtle 3D effect for added depth and texture\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvèlla logo and “Lascia il Segno” slogan to centre front\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed crew neckline for long-lasting shape retention\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eClean straight hem with precise side seams for a polished drape\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"S","offer_id":57066708730233,"sku":"AV\/00-3\/T-S\/BLK\/S\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57066708763001,"sku":"AV\/00-3\/T-S\/BLK\/M\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57066708795769,"sku":"AV\/00-3\/T-S\/BLK\/L\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57066708828537,"sku":"AV\/00-3\/T-S\/BLK\/XL\/Y","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model07.png?v=1781444448"},{"product_id":"essence-t-shirt","title":"Essence T-Shirt","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt on Avèlla’s signature silhouette, this oversized t-shirt reflects a commitment to consistency, quality, and modern design. Crafted from 100% premium cotton, it delivers a soft, breathable feel while maintaining a structured drape. Defined by clean lines and balanced proportions, the piece is designed to move effortlessly between everyday wear and elevated styling. Minimal in appearance yet considered in construction, it embodies a refined approach to essential dressing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eConstructed using Avèlla’s signature oversized fit\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100% premium cotton for a soft, breathable, and structured feel\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRibbed crew neckline for lasting shape retention\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStraight hem with clean side seams for a refined drape\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimalist design for versatile, everyday wear\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsistent cut and construction across the Avèlla T-shirt range\u003cbr\u003e \u003cbr\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"S","offer_id":57066731143545,"sku":"AV\/00-5\/T-S\/IVO\/S\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57066731176313,"sku":"AV\/00-5\/T-S\/IVO\/M\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57066731209081,"sku":"AV\/00-5\/T-S\/IVO\/L\/Y","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57066731241849,"sku":"AV\/00-5\/T-S\/IVO\/XL\/Y","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model01.png?v=1781444453"},{"product_id":"nero-tracksuit","title":"Nero Zip Up Tracksuit","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003cbr\u003e \u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eDefined by structure and precision, this jet black tracksuit is designed with a contemporary scuba-style silhouette, offering a clean, elevated profile. Crafted from a premium cotton-blend, it delivers a smooth, comfortable feel while maintaining its shape throughout wear. The relaxed fit creates a modern balance between ease and sharpness, allowing the set to transition effortlessly across settings. Signature Avèlla detailing is applied throughout, from embroidered emblem patches to the charcoal-toned back graphic, creating a cohesive and refined identity. Finished with gunmetal hardware, every element is considered with intent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium cotton-blend fabric for comfort, durability, and structure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScuba-style silhouette for a clean, modern profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit for a refined yet effortless look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGunmetal grey full-zip with Avèlla-etched zipper pull\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmbroidered Avèlla emblem patches to left chest and left thigh\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCharcoal grey “AVÈLLA 1960” back print for subtle contrast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean cuff and hem finish for a smooth, uninterrupted silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned as a complete set for a cohesive, elevated look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"S","offer_id":57067847909753,"sku":"AV01-0\/SET\/BLK\/S\/Y","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067847942521,"sku":"AV01-0\/SET\/BLK\/M\/Y","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067847975289,"sku":"AV01-0\/SET\/BLK\/L\/Y","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57067848008057,"sku":"AV01-0\/SET\/BLK\/XL\/Y","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model02.png?v=1781444457"},{"product_id":"grigio-tracksuit","title":"Grigio Tracksuit","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e A clean expression of everyday luxury, this grey tracksuit is designed with a focus on silhouette, comfort, and refined detail. Crafted from Avèlla’s premium soft blend, it offers a smooth, breathable feel while maintaining structure throughout wear. The pullover hoodie enhances the relaxed profile, creating a laid-back yet elevated look, while the straight-leg trousers fall naturally for a balanced, modern drape. Subtle embroidered Avèlla signature detailing at the wrist and thigh completes the piece with a quiet, considered finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium soft blend fabric (70% polyester, 24% viscose, 6% elastane) for comfort, flexibility, and durability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed fit for a clean, easy-wearing silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePullover hoodie design for a streamlined, casual look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEmbroidered Avèlla signature to left wrist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSubtle Avèlla detailing to left thigh beneath pocket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStraight-leg trousers for a natural, modern drape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean cuff and hem finish for a smooth, uninterrupted silhouette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned as a complete set for elevated everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"S","offer_id":57067870388601,"sku":"AV01-2\/SET\/GRY\/S\/Y","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":57067870421369,"sku":"AV01-2\/SET\/GRY\/M\/Y","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":57067870454137,"sku":"AV01-2\/SET\/GRY\/L\/Y","price":80.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":57067870486905,"sku":"AV01-2\/SET\/GRY\/XL\/Y","price":80.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model08.png?v=1781444450"},{"product_id":"emblem","title":"Emblem Cap","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003cbr\u003eBlending tone and texture, the Emblem Cap introduces a more layered approach to minimal design. The black and charcoal combination creates subtle contrast, allowing the Avèlla emblem to stand out with understated depth. Designed with a structured silhouette, it maintains a clean profile while offering a comfortable fit. Finished with a gunmetal clasp, every detail is aligned with Avèlla’s refined, modern aesthetic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStructured cap construction for a defined shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlack and charcoal colourway for subtle contrast\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvèlla emblem logo to front for a refined focal point\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTonal detailing for a layered, premium finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable strap with gunmetal grey clasp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean, versatile design for everyday styling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"Default Title","offer_id":57067872125305,"sku":"AV\/05-8\/HDW\/BLK\/OS\/A","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model20.png?v=1781444416"},{"product_id":"stella-cap","title":"Stella Cap","description":"\u003cp\u003e\u003cspan\u003eEditor’s Notes\u003cbr\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003eA refined take on a classic silhouette, the Star Cap is defined by clean construction and subtle detailing. Presented in a full jet black finish, it delivers a sharp, minimal look suited to everyday wear. The front features the Avèlla 1960 marking, complemented by star detailing across the side panels, adding a quiet layer of identity without disrupting the overall simplicity. Finished with a gunmetal clasp at the back, it balances functionality with a considered, premium edge.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStructured cap design for a clean, modern shape\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJet black finish for a sharp, minimal aesthetic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvèlla 1960 detailing to front\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStar detailing across side panels for subtle identity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable strap with gunmetal grey clasp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for everyday wear with a refined finish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"AVÈLLA","offers":[{"title":"Default Title","offer_id":57067878285689,"sku":"AV\/02-3\/HDW\/BLK\/OS\/A","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/files\/Model19.png?v=1781444420"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0993\/1286\/1561\/collections\/4E258EBF-C87A-42CE-80E2-0DB940422EE7.png?v=1781717208","url":"https:\/\/avellawear.com\/collections\/menswear.oembed","provider":"AVÈLLA","version":"1.0","type":"link"}